Enter now 2021

Nominations are due by 1st September 2021. The shortlist will be announced in late September.

Click on each category to see more information about the award and entry criteria.

To enter a category, please select the checkbox next to any and all categories you would like to enter, then click the "Process" button on the pop up window in the bottom right hand corner of the screen. 

Entering the Travolution Awards is free of charge. 

For any assistance with creating an entry, please visit our FAQ page or contact maisie.meehan@jacobsmediagroup.com

Marketing Awards 

This category of awards is open to marketing campaigns in a range of disciplines. We’re looking for best practice in the sector whether it’s agencies running campaigns on behalf of clients, the work of in-house teams or a mixture of both. This year, due to the COVID-19 pandemic impact on the performance of marketing campaigns, judges will take into account the overall efficacy of campaigns on brand sentiment and customer engagement.

This award will be given to a digital marketing agency and/or travel brand which has excelled using social media channels to build brand affinity, hone their marketing messages to key target groups and drive loyalty and advocacy. Particular notice will be taken of advances and innovations made within the last 12 months.

This award will be given to the agency or travel brand behind the digital marketing campaign that is considered to have had the biggest impact. We’re looking for something that demonstrates real creativity and flair and has ensured the travel brand has stood out among consumers. Particular notice will be taken of advances and innovations made within the last 12 months.

This award will be given to a digital marketing agency and/or travel brand which has excelled in hitting KPIs on search platforms whether through organic or paid activity, or a combination of both. We’re looking for innovative approaches to SEO and a clear understanding of return on investment, what success on search looks like and how to optimise cross-channel brand visibility. Particular notice will be taken of advances and innovations made within the last 12 months.

This award will be given to the agency or travel brand that has excelled in using a wide range of media channels. We’re looking for an integrated campaign that combines more than one or all of the following channels: online display, search engine marketing, influencer marketing, social, mobile, text, retargeting, content and voice. Particular notice will be taken of use of new and emerging media platforms and advances and innovations made within the last 12 months.

Above and Beyond Awards 

This special category has been included in 2021 to reflect the incredibly challenging year travel has faced during the COVID-19 pandemic. We want to commend firms for their reaction, whether that’s how they dealt with consumers or their own staff, or how they took the opportunity to review their strategy to survive and prepare for the return of travel.

Has your brand gone above and beyond to help the consumer during the COVID-19 pandemic? If so, we’d like to hear from you about how you did this and what impact it has had. Judges will be looking for any initiative begun or completed over the last 12 months to offer advice, information, reassurance or customer service to clients and which has sought to put the customer first.

Ingenuity and innovation has never been more important than during the COVID-19 crisis and many travel firms have fast-tracked projects to provide an enhanced customer digital experience. We want to hear from firms who have looked to invest in their technology over the 12 months to react quickly to consumer needs in what has been a hugely challenging and uncertain market.

This award will be given to the travel brand or travel technology firm that has executed the best switch of business strategy and focus during the COVID-19 crisis. We want to hear from companies that have bitten the bullet and taken a bold decision in the face of the pandemic to change their model. How did you do it and what success have you seen?

With holiday sales decimated in the last year, this award is looking for travel companies that have excelled in keeping their brands alive and front of mind with consumers, ready for the travel bounce back. For this award, we’re looking for great PR communications strategies that have reflected not just the difficult reality for holidaymakers and travellers but their enduring desire to travel despite the restrictions imposed on them.

Did your company go above and beyond when it comes to looking after staff during the last 12 months? For this award we’re looking for entries that demonstrate best practice in how travel firms switched to embrace things like remote working, back-office technological advances, supporting the general wellbeing of staff, retaining jobs, and encouraging ongoing professional advancement and training over the last 12 months.

Champions of Digital 

Although the travel sector has been forced to come to a virtual halt over the last year, the digital world has arguably never been busier as businesses got used to remote working and consumers migrated online. These awards are looking for travel firms that have continued to develop their expertise in key digital areas ready for the travel rebound. The impact of COVID-19 on business performance will be taken into account when assessing these entries.

This award will be given to the technology provider or in-house technology team responsible for the best example of design and functionality developed to address customer requirements and enhance their digital experience. Judges will be looking for a combination of outstanding aesthetics and simple usability. Particular notice will be taken of advances and innovations made within the last 12 months.

This award seeks to honour travel firms and/or digital agencies which put good quality content at the heart of their strategy to inspire customers throughout their dreaming, booking and experiencing journey. We’re looking for original and creative use of written, visual and audio content whether professionally produced or user-generated or both. Particular notice will be taken of advances and innovations made within the last 12 months.

This award seeks to honour travel firms and/or digital agencies which focus on aesthetics and design. We’re looking for original and creative use of latest web design techniques and use of rich content to create something that truly reflects the vibrant and exciting product that the travel industry specialises in. Particular notice will be taken of advances and innovations made within the last 12 months.

This award will be given to a technology provider or in-house technology team within an organisation which has developed and launched a leading mobile service during the entry period. We’ll be looking for entries that show innovation in this fast-developing and increasingly crucial channel and that demonstrate successful execution of a pre-defined, strategic approach to mobile.

This award will be given to the technology company or in-house technology team judged to have used modern technologies to make the most intelligent and successful use of data in its business to tailor its clients’ messages to their target market. Judges will be looking for innovative techniques in both the collation and analysis of data and for success in exploiting the insights it offers, while keeping within new data protection regulations. Particular notice will be taken of advances and innovations made within the last 12 months.

Technology Impact Awards 

These awards recognise the impact technology has had in the marketplace in the last year. This could be technology developed by a supplier and deployed through a partner, or partners, or tech developed in-house by a travel company and used directly in its B2C channels. The impact of COVID-19 on business performance will be taken into account when assessing these entries.

This award will be given to a technology provider and/or travel organisation considered to have developed the most innovative software or hardware product for the travel sector. The winning innovation is likely to be new and therefore will be relatively untested in the market, but has gone through proof of concept and is being used in a live, test or pilot environment. Particular notice will be taken of advances and innovations made within the last 12 months.

This award will be given to an individual technology product which is considered to have made the biggest impact in the market. This winning product in this category is likely to be already established in the sector but has seen particular growth or impact during the entry period. It could be a traditional software solution, selling/tour operator platform, Software as a Service (SaaS) or plug-in feature or application. Particular notice will be taken of advances and innovations made within the last 12 months.

The winner of this award will be given to the entry judged to showcase best practice in technology procurement and project management from initial scoping work to implementation. We want to hear from technology firms and clients who have worked collaboratively to achieve their goals on time and within budget on a project that was started or completing during the last 12 months.

This award is looking for technology firms that have teamed up to pool their resources and knowhow to provide enhanced solutions for the travel sector. With specialists increasingly working in collaboration today, we want to hear from technology developers that have forged a new partnership to create digital products or services that have met a need among travel clients in the last 12 months.

This award seeks recognise the fact that there are always talented individuals behind every technology. We’re looking for the technology team, whether working for a tech specialist or an in-house team at a travel company or a combination of both, that has excelled in the past 12 months to continue developing and innovating existing technology or on a new project to meet the technological requirements of their clients and/or brand.

Technology Supplier Awards 

These awards are for B2B travel technology developers and suppliers who specialise in creating systems and digital solutions for companies who operate in the travel sector. Despite challenges of the last year many tech firms have continued to innovate and react to emerging demand from customers. We want to hear from you. The impact of COVID-19 will on business performance be taken into account when assessing these entries.

This award will be given to the large travel technology developer which is considered to have progressed most in its field in the entry period. This might be a legacy multinational which has modernised its offering or a niche supplier which has seen success introducing a new or innovative concept. This category is open to companies with more than 50 employees whether providers of traditional software products, selling/tour operator platforms or Software as a Service (SaaS) or plug-in features and applications.

This award will be given to the small travel technology developer which is considered to have progressed most in its field in the entry period. This might be a large legacy developer which has modernised its offering or a niche supplier which has seen success introducing a new or innovative concept. This category is open to companies with fewer than 50 employees whether providers of traditional software products, selling/tour operator platforms or Software as a Service (SaaS) or plug-in features and applications.

We’re looking for the leading Customer Relationship Management platform in the travel sector which allows clients to truly personalise their customer offers and communications. Account will be taken of the usability, speed, and adaptability of the platform to suits users’ needs. We will want to see clear evidence of innovation in adapting the technology to meet the needs of clients in the last 12 months.

We’re looking for the technology that best supports tour operators, travel agents and other intermediaries to access and combine the multiple and varied products their clients demand to create their perfect trip. Account will be taken of the usability, speed, and adaptability of the platform to suits users’ needs. We will want to see clear evidence of innovation in adapting the technology to meet the needs of clients in the last 12 months.

We’re looking for a data and Business Intelligence system that truly meets the modern digital travel company’s need for real-time market insight and which provides a slick, highly efficient and adaptable B2B user interface. Account will be taken of the usability, speed, and adaptability of the platform to suits users’ needs whether they’re working in the leisure or corporate travel sectors. We will want to see clear evidence of innovation in adapting the technology to meet the needs of clients in the last 12 months.

Trade and Intermediary Awards 

This category is all about how the travel industry uses digital to present, promote and retail products to the public. We’re looking for best in breed in sub-sectors whether you are a tour operator selling direct and/or via agents, third party retailers, deals site or other lead generator, or a sector specialist. The winners will be the websites or mobile apps judged to do the best job inspiring, informing and merchandising to consumers. The impact of COVID-19 on business performance will be taken into account when assessing these entries.

We’re looking for travel’s stand-out third-party marketing platform regardless of what specific discipline it operates in. Flash sales, database and email marketing, call generation, social networks, closed user group sale sites are all heavily used by travel firms seeking high quality leads, along with the dominant search engines and price comparison sites. So which is the most effective? The impact of COVID-19 on business performance will be taken into account when judging this award.

This award will be given to the tour operator website judged to be a leading light in the promotion and selling of holidays on digital channels. This can be based on improved design features, an increase in traffic and brand recognition, new channels or partnerships, or the introduction of innovative tools and functionality. The impact of COVID-19 on business performance will be taken into account when judging this award.

This award will be given to the travel agent website judged to be a leading light in the promotion and selling of holidays on digital channels. This can be based on improved design features, an increase in traffic and brand recognition, new channels or partnerships, or the introduction of innovative tools and functionality. The impact of COVID-19 on business performance will be taken into account when judging this award.

This award will go to the hotel operator, third party specialist, holiday rental or review site that best demonstrates its expertise and success in the hospitality sector. Judges will be looking for the website or mobile app that stands out from the crowd in its approach and excels in providing the customer with exactly what they want. The impact of COVID-19 on business performance will be taken into account when judging this award.

This award will be given to the website or mobile app judged to stand out in the promotion and retailing of UK domestic holidays. This can be based on improved design features, an increase in traffic and brand recognition, new channels or partnerships, or the introduction of innovative tools and functionality. The impact of COVID-19 on business performance will be taken into account when judging this award.

Special Achievement Awards 

This award will go to the travel start-up which has begun operations within the last two to three years and which is judged to have the best chance of establishing itself in the travel industry.

Winners in these categories are selected by our panel of judges and cannot be entered directly. Announced live at the awards ceremony on November 25th

This item is not available

Winners in these categories are selected by our panel of judges and cannot be entered directly. Announced live at the awards ceremony on November 25th

This item is not available

Winners in these categories are selected by our panel of judges and cannot be entered directly. Announced live at the awards ceremony on November 25th

This item is not available