Nominations are due by 17:00 on 7th of August, 2020

Click on each category to see more information about the award and entry criteria.

To enter a category, please select the checkbox next to any and all categories you would like to enter, then click the "Process" button on the pop up window in the bottom right hand corner of the screen.

Marketing Awards 

This category of awards is open to marketing campaigns in a range of disciplines. We’re looking for best practice in the sector whether it’s agencies running campaigns on behalf of clients, the work of in-house teams or a mixture of both. In this category, shortlisted entries will be required to pitch their submission live to the judging panel.

This award will go to the campaign that launched a new travel product or brand into the market. We’re looking for an original concept, clear evidence of who the brand or product is aimed at and vision of how to reach those people using digital channels as well as clear evidence of the impact of the campaign.

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Account will be taken of:

• Originality of concept and design of campaign and evidence of innovation

• Integration of concept and delivery into overall digital and offline experience/strategy

• Evidence that the launch has attracted attention and recognition of product/brand

• Evidence of success in terms of key performance indicators set for the project

This award will be given to a digital marketing agency and/or travel organisation which has excelled using social media channels to build brand affinity, hone their marketing messages to key target groups and drive loyalty and advocacy. Particular notice will be taken of advances and innovations made within the last 12 months.

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Account will be taken of:

  • Originality of engagement techniques to drive more personalised approach
  • Integration of work into overall marketing campaign
  • Innovative use of channels to enhance overall message
  • Evidence of success in terms of key performance indicators set for the project
  • Successful entries will be required to present a pitch to the judges

This award will be given to the agency or brand behind the multi-channel digital marketing campaign that is considered to have had the biggest impact. We’re looking for an integrated campaign that combines more than one or all of the following channels: online display, search engine marketing, influencer marketing, social, mobile, text, retargeting, content and voice. Particular notice will be taken of advances and innovations made within the last 12 months.

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Account will be taken of:

  • Originality of concept and design of campaign and evidence of innovation 
  • Integration of concept and delivery into overall digital and offline experience/strategy
  • Impact on performance (Google ranking, conversion rate, CPA, CPC etc)
  • Evidence of success in terms of key performance indicators set for the project
  • Successful entries will be required to present a pitch to the judges

This award will be given to a digital marketing agency and/or travel organisation which has excelled in hitting KPIs on search platforms whether through organic or paid activity, or a combination of both. We’re looking for innovative approaches to SEO and a clear understanding of return on investment, what success on search looks like and how to optimise cross-channel brand visibility. Particular notice will be taken of advances and innovations made within the last 12 months.

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Account will be taken of:

  • Originality of concept, design and features
  • Level of innovation against wider web community
  • Evidence of success within the market and against key performance indicators
  • Overall user experience and level of cross-device optimisation
  • Successful entries will be required to present a pitch to the judges

Distribution and Intermediary Awards 

This category of awards seeks to honour firms and individuals that sit between the supplier and the end consumer whether they are the ultimate merchant of record or not. We are looking for best practice among those companies which excel in linking the customer to the most relevant product that meets their requirements.

This award will go to the operator, specialist agent or review and information site that best demonstrates its expertise and success in the cruise sector. Judges will be looking for the website or mobile app that stands out from the crowd in its approach and excels in providing the customer with exactly what they want.

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Account will be taken of: 

  • Originality of design and features
  • Level of innovation measured against wider digital community
  • Evidence of success of the website within the market
  • Overall user experience

This award will go to the airline or third party specialist that best demonstrates its expertise and success focusing on selling or providing information about flights. Judges will be looking for the website or mobile app that stands out from the crowd in its approach and excels in providing the customer with exactly what they want.

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Account will be taken of: 

  • Originality of design and features
  • Level of innovation measured against wider digital community
  • Evidence of success of the website within the market
  • Overall user experience

This award will go to the hotel operator, third party specialist, holiday rental or review site that best demonstrates its expertise and success in the hospitality sector. Judges will be looking for the website or mobile app that stands out from the crowd in its approach and excels in providing the customer with exactly what they want.

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Account will be taken of: 

  • Originality of design and features
  • Level of innovation measured against wider digital community
  • Evidence of success of the website within the market
  • Overall user experience

This award will go to the taxi, car hire or transfer operator, aggregator or booking app that best demonstrates its expertise and success in the ground transport sector. Judges will be looking for the website or mobile app that stands out from the crowd in its approach and excels in providing the customer with exactly what they want.

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Account will be taken of: 

  • Originality of design and features
  • Level of innovation measured against wider digital community
  • Evidence of success of the website within the market
  • Overall user experience

This award will go to the operator or third party specialist retailer that best demonstrates its expertise and success in the tours and attractions sector. Judges will be looking for the website or mobile app that stands out from the crowd in its approach and excels in providing the customer with exactly what they want.

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Account will be taken of: 

  • Originality of design and features
  • Level of innovation measured against wider digital community
  • Evidence of success of the website within the market
  • Overall user experience

This award will go to the tour operator or travel agent website that best demonstrates its expertise and success in multi-component holiday retailing whether traditional packages or more flexible dynamic packaging. We’re looking for innovation and ingenuity in how consumers are inspired to search and book their perfect trip.

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Account will be taken of: 

  • Originality of design and features
  • Level of innovation measured against wider digital community
  • Evidence of success of the website within the market
  • Overall user experience

This award will be given to the supplier or aggregator in any travel sub-sector (aviation, tour operator, tickets and attractions, cruise, accommodation, holiday add-ons) that has done most through technology to enhance its B2B technology, connectivity and access to product for third parties during the entry period. This might be introducing improved design features, new channels or partnerships, customer service functionality, or the introduction of innovative tools, API connectivity, white-label interfaces, and other applications and functionality.

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Account will be taken of:

  • Originality of design and features
  • Level of innovation measured against wider web community
  • Evidence of success of the website within the market
  • Overall user experience

We’re looking for travel’s stand-out third-party marketing platform regardless of what specific discipline it operates in. Flash sales, database and email marketing, call generation, social networks, closed user group sale sites are all heavily used by travel firms seeking high quality leads, along with the dominant search engines and price comparison sites. So which is the most effective and offers the best value for money?

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Account will be taken of:

  • Originality of design and features
  • Level of innovation against wider web community
  • Evidence of success of the medium within the market against key performance indicators
  • Return on marketing spend investment and evidence of a strong partnership approach with the merchant

This award will be given to the travel agent website that has achieved the greatest impact in its market. This can be based on improved design features, an increase in traffic and brand recognition, new channels or partnerships, or the introduction of innovative tools and functionality.

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Account will be taken of:

  • Originality of design and features
  • Level of innovation measured against wider web community
  • Evidence of success of the website within the market
  • Overall user experience

Technology Supplier Awards 

These awards are for B2B travel technology developers and suppliers who specialise in creating systems and solutions for companies who operate in the travel sector.

This award will be given to the travel technology developer which is considered to have progressed most in its field in the entry period. This might be a large legacy multinational which has modernised its offering or a small niche supplier which have seen success introducing a new or innovative concept. This category is open to companies of all sizes whether providers of traditional software products, selling/tour operator platforms or Software as a Service (SaaS) or plug-in features and applications.

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Account will be taken of:

  • Originality of service and features
  • Level of innovation measured against wider community and key performance indicators
  • Evidence of success within the market and against key performance indicators
  • Effective deployment and a collaborative approach with travel clients

This award will go to the creative digital agency that is considered to be a leader at turning concept into reality and delivering on the brief from its clients. We want to see examples of how the best agencies are able to take an innovative and original approach that drives real customer engagement and helps brands to delight and surprise their customers with the digital experience they offer. Particular notice will be taken of advances and innovations made within the last 12 months.

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Account will be taken of:

  • Originality of service and features
  • Level of innovation measured against wider community and key performance indicators
  • Evidence of success within the market and against key performance indicators
  • Effective deployment and a collaborative approach with travel clients

This award is looking for a performance and data-driven agency or partner that really knows what it takes to get the most for their clients. Judges will take account of the extent to which entrants work in collaboration with their clients, understand their aims and devise clever and innovative strategies that puts data at the heart of their strategy to meet KPIs with the ultimate goal of turning more lookers into bookers. Particular notice will be taken of advances and innovations made within the last 12 months.

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Account will be taken of:

  • Originality of approach, service and features
  • Level of innovation measured against wider community and key performance indicators
  • Evidence of success within the market and against key performance indicators
  • Effective deployment and a collaborative approach with travel clients

This award is looking for the digital agency/consultancy that excels at helping their clients provide the best digital customer experience to stand out from their competitors. Judges will be looking for an approach that puts the customer first and at the heart of commercial and marketing strategies. We want to hear from companies that understand changing customer demands in traditional and emerging channels and how their clients should meet them. Particular notice will be taken of advances and innovations made within the last 12 months.

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Account will be taken of:

  • Originality of approach, service and features
  • Level of innovation measured against wider community and key performance indicators
  • Evidence of success within the market and against key performance indicators
  • Effective deployment and a collaborative approach with travel clients.

Technology Impact Awards 

These awards recognise the impact technology has had in the marketplace in the last year. This could be technology developed by a supplier and deployed through a partner, or partners, or tech developed in-house by a travel company and used directly in its B2C channels.

This award will be given to a technology provider and/or travel organisation considered to have developed the most innovative software or hardware product for the travel sector. The winning innovation is likely to be new and therefore will be relatively untested in the market, but has gone through proof of concept and is being used in a live, test or pilot environment.

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Account will be taken of:

  • Originality of design and features
  • Level of innovation measured against wider community
  • Early evidence of success as defined by key performance indicators
  • Overall user experience

This award will be given to an individual technology product which is considered to have made the biggest impact in the market. This winning product in this category is likely to be already established in the sector but has seen particular growth or impact during the entry period. It could be a traditional software solution, selling/tour operator platform, Software as a Service (SaaS) or plug-in feature or application.

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Account will be taken of:

  • Originality of service and features
  • Level of innovation measured against wider community
  • Evidence of success of the product within the market and against key performance indicators
  • Effective deployment and a collaborative approach with travel clients.

We’re looking for the technology that best supports tour operators to access and combine the multiple and varied products their clients demand to create their perfect trip. Account will be taken of the usability, speed, and adaptability of the platform to suits users’ needs. We will want to see clear evidence of success and innovation in adapting the technology to meet the needs of clients.

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Account will be taken of:

  • Originality of service and features
  • Level of innovation measured against wider community and key performance indicators
  • Evidence of success within the market and against key performance indicators
  • Effective deployment and a collaborative approach with travel clients.

We’re looking for the leading Customer Relationship Management platform in the travel sector. Account will be taken of the usability, speed, and adaptability of the platform to suits users’ needs. We will want to see clear evidence of success and innovation in adapting the technology to meet the needs of clients.

This item is not available

Account will be taken of:

  • Originality of service and features
  • Level of innovation measured against wider community and key performance indicators
  • Evidence of success within the market and against key performance indicators
  • Effective deployment and a collaborative approach with travel clients.

We’re looking for the best platform that enables travel retailers of all kinds to provide their clients with the most optimised, user-friendly digital search and book experience in the sector. Account will be taken of the usability, speed, and adaptability of the platform to suits users’ needs. We will want to see clear evidence of success and innovation in adapting the technology to meet the needs of clients.

This item is not available

Account will be taken of:

  • Originality of service and features
  • Level of innovation measured against wider community and key performance indicators
  • Evidence of success within the market and against key performance indicators
  • Effective deployment and a collaborative approach with travel clients.

We’re looking for a back-office system that truly meets the modern digital travel company’s need for real-time business and market intelligence and which provides a slick, highly efficient and adaptable B2B user interface. Account will be taken of the usability, speed, and adaptability of the platform to suits users’ needs whether they’re working in the leisure or corporate travel sectors. We will want to see clear evidence of success and innovation in adapting the technology to meet the needs of clients.

This item is not available

Account will be taken of:

  • Originality of service and features
  • Level of innovation measured against wider community and key performance indicators
  • Evidence of success within the market and against key performance indicators
  • Effective deployment and a collaborative approach with travel clients

Trade and Supplier Awards 

This category is all about how the travel industry uses digital to present, promote and retail its wares to the public. We’re looking for best in breed in the main industry sub-sectors whether you are a tour operator selling direct to the public and/or via agents, third party retailers selling other people’s product, metasearch or other lead generator, a review or information site or a sharing economy network. The winners will be the websites or mobile app judges agree do the best job inspiring, informing and merchandising to consumers.

Champions of Digital 

This category is all about best-in-class performance on digital in channels by travel brands whether they are using in-house expertise or agencies. We’ve picked out four key areas that it’s vital travel brands excel in today to achieve the sort of cut through online to reach their target audience and convert them into valuable customers. Entries may focus on individual campaigns or an overall strategic approach but we’ll be looking for success and innovation during the entry period for this year’s awards.

This award will be given to the technology company or in-house technology team judged to have used modern technologies to make the most intelligent and successful use of data in its business to tailor its clients’ messages to their target market. Judges will be looking for innovative techniques in both the collation and analysis of data and for success in exploiting the insights it offers, while keeping with new data protection regulations. Particular notice will be taken of advances and innovations made within the last 12 months.

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Account will be taken of: Originality of use of data/customer insight/behaviour Efforts taken to segment and target customers with a tailored experience Attention paid to testing in order to optimise the offering Evidence of success in terms of key performance indicators set for the project Successful entries will be required to present a pitch to the judges

This award will be given to a technology provider or in-house technology team within an organisation which has developed and launched a leading mobile service during the entry period. We’ll be looking for entries that show innovation in this fast-developing and increasingly crucial channel and that demonstrate successful execution of a pre-defined, strategic approach to mobile.

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Account will be taken of: Originality of design and features Level of innovation measured against wider community Evidence of success as defined by key performance indicators Attention to user experience across different devices

This award will be given to the technology provider or in-house technology team responsible for the best example of design and functionality developed to address customer requirements and enhance their digital experience. Judges will be looking for a combination of outstanding aesthetics simple usability. Particular notice will be taken of advances and innovations made within the last 12 months.

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Account will be taken of: Implementation of service and features Quality of design and attention paid to enhancing the user experience Level of innovation and originality of implementation Evidence of success in terms of key performance indicators set for the project

This award seeks to honour travel firms which put good quality content at the heart of their strategy to inspire customers throughout their dreaming, booking and experiencing journey. We’re looking for original and creative use of written, visual and audio content whether professionally produced or user-generated or both. Particular notice will be taken of advances and innovations made within the last 12 months.

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Account will be taken of: Originality of concept, design and features Level of innovation against wider web community Evidence of success within the market and against key performance indicators Overall user experience and level of cross-device optimisation Successful entries will be required to present a pitch to the judges

Ones to Watch Awards 

In these awards we pick out the early stage companies and individuals we think the travel sector should watch out for as potential stars of the future. Many of our former winners in these categories have gone on to great achieve great success in the industry and this is a fantastic platform for them to show their potential and be honoured for their achievements to date.

This award is open for senior executives/CEOs to nominate an individual within their company who is new to the industry or a recent entrant and has made a significant impact.

This award is for the 'ones to watch' category and should be for an individual who has not already been celebrated.

Candidates will be invited to meet the judges face-to-face for an interview to determine the overall winner of the category.

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Special Achievement Awards 

Winners in these categories are selected by our panel of judges and cannot be entered directly

 Announced live at the awards ceremony on December 3rd’

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This award will go to the travel start-up which has begun operations within the last two to three years and which is judged to have the best chance of establishing itself in the travel industry.

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Account will be taken of:

  • Proof of concept, innovation and implementation
  • Existence of clear business/commercial model
  • Success in attracting private seed or VC funding
  • Clarity of vision for its role and position within the travel industry

Announced live at the awards ceremony on December 3rd

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 Announced live at the awards ceremony on December 3rd’

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